In 2013 and 2014 we put out a series of tips for trainers and golf clubs to help them start, improve or grow their golf fitness business. The golf clubs would use the information to improve amenities for their club members and the trainers would use the information to grow their fitness revenue. It’s recently been brought to our attention that Clubs and trainers all over the country are asking for new ways to improve their golf fitness business and grow revenue.
The times have changed since we started these tips back in 2013! What worked very well then may still work some, but now adjustments had to be made to get the same level of success (or better). Therefore, throughout the 2016 business year, we will be sending you updated tips on a bi-weekly basis to help you grow your golf fitness business.
Two ways we can help each other:
1. Send me ANY questions you may want to get answers for. If we don’t have the answers, we will utilize our golf fitness relationships and resources to research the answers for you. We will then post the question along with the answer so all can benefit.
2. Send us any of your success stories utilizing any of the ideas you get from these tips, or even the ideas you come up with yourself or anywhere else.
Below, you will find some of the content we will be covering throughout the year. The information we provide will not be limited to just this list, and it will come in no particular order. We may find that a question submitted by the reading audience gives us an important subject to expound on and share with all the rest of you.
Looking forward to hearing your ideas,
Fran Rosario, Sr. V.P. Business Development and Marketing – FitGolf Performance Centers
Golf Fitness Business Building tips for 2016
Series: Using Social Media
The Need for Social Media
Which Social Media Outlets
Series: Building golf fitness at Golf Clubs
Phases of Building a Golf Club On-sit golf fitness business / Initial Research and Prospecting
Ideas for researching viability of an On-site golf fitness program
Sample Letter to a golf Professional
Creating a survey to determine viability and interest for golf fitness at a golf club
Following up on your On-site prospect cultivation
Building a Proposal for the golf fitness program at the Golf Club
Questions to ask the golf club to build your proposal
Series: Ideas for getting more golf fitness clients – Referral Systems
Building Referral Systems
Referral System Ideas #1 – Utilizing your CURRENT client base
Referral System Ideas #2 – Ask for referrals as part of your presentation (or script)
Referral System Ideas #3 – Utilizing surveys with your current clients
Referral System Ideas #4 – Networking groups
Referral System Ideas #5 – Off-Season or “Slow time” requests for referrals
Referral System Ideas #6 – Reward System
Series: Drawing in Junior Golfers
What is the Junior Golfer looking for
Creating the perfect event to draw the junior golfer
Getting Adult golfers from a junior event