In 2013 and 2014 we put out a series of tips for trainers and golf clubs to help them start, improve or grow their golf fitness business. The golf clubs would use the information to improve amenities for their club members and the trainers would use the information to grow their fitness revenue. It’s recently been brought to our attention that Clubs and trainers all over the country are asking for new ways to improve their golf fitness business and grow revenue.
The times have changed since we started these tips back in 2013! What worked very well then may still work some, but now adjustments had to be made to get the same level of success (or better). Therefore, throughout the 2016 business year, we will be sending you updated tips on a bi-weekly basis to help you grow your golf fitness business.
Two ways we can help each other:

1. Send me ANY questions you may want to get answers for. If we don’t have the answers, we will utilize our golf fitness relationships and resources to research the answers for you. We will then post the question along with the answer so all can benefit.
2. Send us any of your success stories utilizing any of the ideas you get from these tips, or even the ideas you come up with yourself or anywhere else.

Below, you will find some of the content we will be covering throughout the year. The information we provide will not be limited to just this list, and it will come in no particular order. We may find that a question submitted by the reading audience gives us an important subject to expound on and share with all the rest of you.
Looking forward to hearing your ideas,
Fran Rosario, Sr. V.P. Business Development and Marketing – FitGolf Performance Centers

Golf Fitness Business Building tips for 2016

Series: Using Social Media

The Need for Social Media
Which Social Media Outlets

Series: Building golf fitness at Golf Clubs

Phases of Building a Golf Club On-sit golf fitness business / Initial Research and Prospecting
Ideas for researching viability of an On-site golf fitness program
Sample Letter to a golf Professional
Creating a survey to determine viability and interest for golf fitness at a golf club
Following up on your On-site prospect cultivation
Building a Proposal for the golf fitness program at the Golf Club
Questions to ask the golf club to build your proposal

Series: Ideas for getting more golf fitness clients – Referral Systems

Building Referral Systems
Referral System Ideas #1 – Utilizing your CURRENT client base
Referral System Ideas #2 – Ask for referrals as part of your presentation (or script)
Referral System Ideas #3 – Utilizing surveys with your current clients
Referral System Ideas #4 – Networking groups
Referral System Ideas #5 – Off-Season or “Slow time” requests for referrals
Referral System Ideas #6 – Reward System

Series: Drawing in Junior Golfers

What is the Junior Golfer looking for
Creating the perfect event to draw the junior golfer
Getting Adult golfers from a junior event

* = required

I am often asked what we do, and even what we say when working at a golfing event. Below, you will find our exact procedure on working an event… all the way down to exactly what we say that has the golfers asking us for more!

  1. Items Needed

□       Lead Sheets for the event with the organization or club’s name on it

□       Gift Certificates

□       Business Cards

□       Tent

□       Stretch Table

□       Signs for FREE Stretch

 2. People Needed

□      Marketing Representative  

Role: Inviter, Introduces to Trainer, Fills out Lead Sheets

□      Trainer

      Role: Stretches/Gather Information

*Note: this can be done with one person but is more effective if there are 2

3. Agreement with your local golf professional instructor to set up a tent and stretching table at the member golf outing.

4. Best Places to set up tent (in this order)

□      Driving Range

□      Putting Green

□      Locker room

5. Set up a sign letting golfers know the stretching is “FREE”.  This should be set up where there is the heaviest traffic near your tent.  Make sure you are completely set up 30 – 40 minutes before tee time. 

 6. Marketing Representative invites golfers to tent for a free stretch, registers name to the lead sheet and introduces the golfer to the trainer.

 7. Trainer begins stretching exercises as well as a conversation that draws information from the golfer.  Typical question examples.

  •  So, tell me about your golf.
  • How often do you play?
  • Do you have any tightness specifically?
  • Do you stretch/exercise on your own?
  • Does stretching/exercise help your game?
  • How does it affect your game?
  • What would it mean to you if these body restrictions didn’t exist?
  • Have you heard of us before?
  • No?  Well eliminating those restrictions you talked about…
  • that’s what we do.

 8. At the end of the stretching exercises, trainer offers to send a stretching tip to the golfer via email (this helps you build your lead database).

 9. Trainer also asks permission to call the golfer in a few days “as a follow up to today’s stretches” to see how golfer’s event went.

10. Trainer asks golfer to give marketing representative a phone number where trainer can reach them during the day.

11. Trainer then hands golfer back to Marketing Representative for completion of lead sheet (add email, address and phone number where needed).

12. Marketing Representative completes form and wishes them luck in that day’s outing.

13. Repeat steps 6-12 with other golfers until tee times begin.

14. Within 24 hours, email stretch tip.

15. Two days later follow up with phone call and review their initial stretch; Invite them in for a free consultation. 

Tips:

  1. Be early
  2. Dress like the golfers
  3. Keep everything light; No pressure sales (Instructors DO NOT like when their golfers are being SOLD)
  4. Always go with two people whenever possible
  5. Always offer a stretch tip and offer to email the written version to them
  6. Always gather email and phone number
  7. Always, Always, Always ask permission to follow up with a phone call.

 Good Luck!

Bonus #1:  FREE entry into a drawing to win a seating in our upcoming 2-day course entitled “How to Get New Golf Fitness Clients in the Door” on March 29th and 30th. This is a $695 value, is TPI approved AND qualifies for twelve (12) TPI Continuing certification credits.

Bonus #2:  An EXTRA FREE entry into drawing described above. All you need to do is contribute to these tips by asking Fran a question about how to help your golf fitness business grow, or by contributing success stories of your golf fitness business growth.

Drawing for this FREE seating into the course “How to Get New Golf Fitness Clients in the door” will be held by end of business day on March 4th, 2014.

 

fran

At the bottom of this page you may ask Fran a question about this tip.
Read Our Golf Fitness Blog

Fran Rosario
Chief Operating Officer
Director of Business Development

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The #1 tip I can give you for the golf “Off Season” is to first REALIZE that although there may be an “off season” for golfing in your region, that doesn’t mean there is an off season for YOUR golf fitness business! The moment you believe that you also have an off season is the moment you will find your revenue decreasing. Find reasons golfers would want to see you during THEIR off season and create promotions targeted towards their situations, goals, and desires. In the northern states, golfers consider November, December, January and February as their off season and in the south, golfers look at May, June, July, and August as being the months they believe as undesirable golfing times. Throughout the country In our company, we have found their off seasons to be our busiest times of the year because most golfers are looking for programs that can help them for the beginning of their next “in season”. Therefore, plan ahead and come up with “off-Season” marketing activities and promotional pieces that can increase your business traffic.

We will first begin with “Off Season” ideas that pertain to all regions of the U.S. Most of this country celebrates the upcoming Christmas and New Year’s holidays in one way or another. The promotions to start delivering to your database might have something to do with those times. Here are a few ideas as well as a sample of what we send out to our national database:

  1. Christmas Special:  Complete Golf Fitness Assessment (includes…) Regular price $200 Holiday special price $79.
  2. Golfer’s Dream Gift: Complete Golf Fitness Assessment (includes… ) [same as above]
  3. Learn How To Attain you New Year’s Golf Resolution with a FREE 20-Minute Golf Fitness Assessment
  4. Prepare for your Upcoming Golf Season Now with this FREE Golf Fitness Assessment…
  5. Gift Certificates for the Golfer
  6. How to Prepare Yourself for Your Next Season.
  7. What to do NOW for Next Season.

These are just a few ideas of how to promote during the “holiday” or winter/summer off seasons (depending on where you are in the country). Give these a try and let me know how they work for you.

Here are a few samples of our off-season and holiday promotions :

Off Season Promo #1Off Season Promo #2Off Seaon Promo #3

Bonus:  Win a FREE half hour personal consultation to learn other techniques and ideas in helping your prospects want to BUY your services.

Any subscriber of these tips qualify. All you need to do is contribute to these tips by asking Fran a question about how to help your golf fitness business grow, or by contributing success stories of your golf fitness business growth. Every contributor’s name for each month will be entered into a monthly drawing. Every month, three (3) contributors will be picked out of a hat to win the FREE consultation. So let’s all join in and help this industry grow by helping each other… and good luck in the drawing!

fran

At the bottom of this page you may ask Fran a question about this tip.
Read Our Golf Fitness Blog

Fran Rosario
Chief Operating Officer
Director of Business Development

Not a subscriber yet…?subscribe-button

Call Your Prospects To Action – PLEASE!

How do you approach your market? What do you say to them? More importantly, what is it you would like to accomplish with your communications to your prospects? How about you invite them to something! Maybe to a visit to your location… maybe a quick assessment … maybe to a free session, or maybe even to dinner (or whatever)!

As I speak with folks in this golf fitness industry from all over the world, I find that most of the questions asked are the ones pertaining to promoting a person’s business or “expertise”. The first question I have for them is “How do you talk to your market”? “How do you promote to them and what do you ask of them”?

Answers received:

  1. Web site
  2. Magazine ads
  3. Emails
  4. Talking with people

Before you ever send out a promotion or have a conversation with anyone that falls into the category of “your prospect”, you will need to establish the goal as to how you would want your promotion or conversation to go. Determine what it is you would like to accomplish, and then create your promotion or conversation so it can accomplish that goal.

Do you want your prospects to see your logo? Do you want them to notice your name? Would you like them to see your website?

Many Golf fitness business owners will state that they just want to get their name out…  I really do understand the intention: You want your prospect to see your name and then NEVER forget it, right? That process can be extremely costly. By this I mean that you will have to do many promotions which in turn will cost a lot of money and give you very few results, if any. As for the time involved… hours of work structuring a promotional piece that MIGHT pull an interested prospect. The only way prospects will remember your name is if you’ve already spent the time and money to create the household name like Coca-Cola or Sears or McDonalds. But don’t fret! There is another way you can succeed in the promotion arena: You will need to change your train of thought from needing them to know you, TO having them actually WANT your service. Once you provide any type of outcome for them THEY WILL KNOW YOU!… And spread the word.

The only way to do this is to CALL your prospect to some type of ACTION:

Have your promotion talk about something they can start to get to know you with such as a FREE assessment, or consultation. Make sure this offering is something your market would actually like to have…. Then the final step is to TELL your prospect to CALL, or to GO to your website – and you might even want them to call you NOW!

The point is to INVITE them to DO something! Your chances of a person calling you increase dramatically if you invite them into an action. If you invite them to your website, you’ll need to have a “Call to Action” on your homepage as well. Try something like: “Click Here” for your FREE article on “How Hip Restrictions Affect the Golf Swing”.

Bonus:  Win a FREE half hour personal consultation for your golf fitness business!

Any subscriber of these tips qualify. All you need to do is contribute to these tips by asking Fran a question about how to help your golf fitness business grow, or by contributing success stories of your golf fitness business growth. Every contributor’s name for each month will be entered into a monthly drawing. Every month, three (3) contributors will be picked out of a hat to win the FREE consultation. So let’s all join in and help this industry grow by helping each other… and good luck in the drawing!

Talk to you soon.

Remember: JUST DO IT!

Until Next Time,

Fran Rosario

Fran Rosario

 

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