Hello Everyone!The past few weeks I have explained how we utilize social media in our golf fitness business’ marketing strategy. This week we will continue our discussion of social media in a third and final part. After talking about social media’s purpose, content and tools, I know how overwhelming the world of social networking can be– So that is what I am going to talk about this week. I will explain some ways we manage multiple sites at once, and how we can do all of this multitasking without being overwhelmed!

There are some sites out there that help you manage multiple social media accounts at once– We call these social media management sites. Here are just a few examples:

  • Hootsuite
  • SocialBro
  • SproutSocial
  • Social Flow
  • Buffer
  • Crowdbooster
  • Klout

What these sites do:

  • Give you a platform to organize and visualize all of your social media sites on one screen.
  • Allow you to post to multiple sites at once with one click, or individual sites.
  • Provide a place to see all of your notifications in one window.

Some basic rules to keep in mind:

  • Do not abuse the power to post on all of your sites at once! As tempting as it may be, you do have different audiences on different social media sites and different ways of interacting on them. This can be a problem for multiple reasons:
    • Ex. 1: Facebook and LinkedIn are two very different sites. Your facebook site is more prone to reach a network of golfers and clients, while your LinkedIn account may be more geared towards connecting with other businesses in the golf industry. Sending one uniform post to both sites may not be applicable to both audiences.
    • Ex. 2: Sites like Twitter and Google+ use different social media tools. Devices like the hashtag will only work with sites that use hashtags, while sites like Google+ may use different tools, like the “plus” sign (+). Point being, if you post on all of your sites at once with the phrase +fallingforgolf, the link will only function properly on Google+, while it will look like a typo anywhere else.
  • Keep it simple! Make sure you can handle any social networking you try to do. It is important to not try to multitask on too many of these– Quality is better than quantity.
Should you have any questions or comments, I am available any time. Call me at the (800-473-6211) office or email me at [email protected].


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Fran Rosario
Chief Operating Officer
Director of Business Development
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