As I travel the country speaking with trainers I have noticed that one of the most common questions amongst these trainers is “How do I get the local golf professional instructors to send me their students? The answer I would have for all of you is that it is not necessarily difficult to accomplish BUT it does takes a strong discipline to stay with (what we call) a “CULTIVATION” plan. Let us first take a look at the definition of cultivation:
to promote or improve the growth by labor and attention.
to develop or improve by education or training
to till and prepare for the growth
to give special attention to: to cultivate a friendship
This is the most effective way to cultivate golf instructors to start sending you their students:
Set aside a half a day per week to cultivate golf instructors in your area. By definition, cultivation takes time; therefore you will need to plan to make these visits every week over a long period of time. As time goes on, one or two golf instructors may start sending students your way while others may take a little longer. It’s all about putting the time into building your relationships with these golf instructors.
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