This entry is part 1 of 1 in the series building a golf fitness business at a golf club

To talk about building your golf fitness business, I am first going to assume that

  • You are a fitness trainer, you have already gone through the training for golf specific services AND you have provided these types of services for several golfers; or
  • You are an Owner, General Manager or Head Golf Professional at a Golf Club, looking to add another amenity to help your golfer members.

The information I share with you will help you establish the necessary relationships to either start seeing clients at a club (if you’re a fitness trainer) or if you are the club decision maker, find the right people with the best qualifications that will deliver the services that help you and your members the most. We must also understand that there could be other ways to go about doing this, and you may not even agree with everything we suggest… but I will simply be sharing the approach and methods we have been using at our locations throughout the country.

Over the last few years we have spent many hours talking with golf pros and general managers. In this article we will first begin by outlining what we found these folks have told us that Golf Clubs are looking for. I believe this information is also valuable for the fitness trainers to understand what most clubs are looking for. In our next article, we will cover steps a trainer should be taking to provide services at a golf club.

Reasons a Golf Club would consider having these services:

  1. Another amenity to offer to their members
  2. Another reason the member would make yet another visit to the club – the more visits a member makes to the club, the more services the member uses.
  3. Help the golfer improve their game
  4. Add another service to support the head golf professional’s overall golf “program”
  5. Create an “Image of Difference” from their surrounding clubs

What the Golf Club looks for in the service provider (golf fitness trainer):

  • Golf fitness Experience
  • Knows a little bit about golf and a lot about how the body moves in relation to golf
  • Team Player – Can the trainer be a part of the Head Golf Pro’s program
  • Trainer needs to be Titleist Performance Institute (TPI) certified and keep their certification update
  • Trainer must have a planned program  that fits what the club’s instructors are doing for the golfers
  • Opportunity to have a high quality golf fitness brand and program
  • Proof that the golfers actually improve

On my next blog article, we will be discussing the golf fitness trainer’s process for providing these services at a golf club.

In the meantime, feel free to send your ideas or even questions by replying with a comment.

Stay tuned for the next part of “Building Your Golf Fitness Business” at a golf club.

See you soon!

fran rosario golf fitness business expert

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This entry is part 4 of 4 in the series Business Tips 2016

Golf fitness prospects are like prospects in any other industry: They want more information! In this case it’s about how to improve their body to improve their golf. Since your market is looking for more information, then it is up to you to be the provider of the content they have interest in. Look at it this way: If you don’t provide what they are looking for, YOUR prospects will find it somewhere else!

So how do we go about getting great content?

We will be covering the SIMPLEST ways to get content for you to use. Once you master these easy tasks you can move into advance stages of providing content of which one of them could be to “write your own”.                                                  (HINT: Section C is your “secret weapon” to providing killer content)

A. If you have a BLOG then you are on your way, buy if you have not started a blog where you can share your ideas, exercises, nutritional thoughts, etc… then you MAY want to consider starting one. Although it is nice to have a blog it is NOT MANDATORY!

  1. If you have a blog you really need to use it or it becomes a waste of your time
  2. If you do not have a blog then look for other methods to get content out to your prospects

B. Well there’s Facebook, LinkedIn, Twitter, Pinterest and other social media venues to get your message out, but how do we consistently get great content out?

  1. First thing you will need to do is follow others that provide content that fits your beliefs

a. Join Facebook or LinkedIn groups in your industry

b. Sign up to get newsletters that pertain to golf fitness

c. Follow industry leaders in the social media venues (facebook, LinkedIn, etc)

2. If you receive articles that you believe in then click on the LIKE button

C.Ways to create content for your prospects? The answer to this is that once you have set yourself in a position to RECEIVE content, you have also put yourself in position to PROVIDE content.

  1. Once you have LIKED an article or thought or paragraph, take time to “COMMENT” on that article. Reasons for commenting?

a. You want to make a comment to compliment the writer for providing good information

b. VERY IMPORTANT: Create a comment that provokes interaction and MORE comments. * If you are looking for good content, try getting multiple writers to talk about a subject, and then keep commenting on their input. What I mean by “keep commenting” is to Ask a Question to prompt the writers to answer. Utilizing this technique you are now getting others to submit content you can use.

D.  Already, you have created 2 pieces of content you can provide to your golf fitness prospects:

  1. Initial article YOU were interested in reading, and
  2. The entire conversation you provoked by commenting and asking questions

E.  If you have a Blog – More ideas about how to get others to submit content:

  1. Have your blog be about finding great blog articles that can help your readers
  2. Draw people to your blog by posting on LinkedIn, Pinterest, Facebook, etc.
  • Using short exerpts… (read more). For example, start with a very interesting statement that cuts out right before the punch line, prompting a reader to click on “read more”
  1. Invite other bloggers to contribute to your blog, giving them full credit for the article.
  2. Find articles that you really like, let your readers know what you thought of the article and then provide a link so your readers can go and read as well
  3. Share and/or re-post articles onto your facebook and LinkedIn and use the techniques you see in Section C
  4. Twitter that you just read something really good and link to your posted article in the other social media venues
  5. Link and post and link and post…. And then comment
  6. Be sure to LIKE the comments coming back to you
  7. FOLLOW each other. Create the GOLF FITNESS community – build a team

F.  If you DO NOT have a blog created – More ideas about how to get others to submit content

  1. Cut and paste good articles and post them on your social media outlets. Be sure to give credit to the writer
  2. Share great articles and make sure to provide your comment followed by a question that may stimulate interaction and more comments
  3. Share local congratulatory stories of how one of your clients have improved utilizing golf fitness
  4. Ask all your clients to “follow” you so they can receive valuable golf fitness content
  5. FOLLOW each other. Create the GOLF FITNESS community – build a team
  6. Link and post and link and post… and then comment

So this concludes our 4 parts of Utilizing Social Media to grow your golf fitness business. As we hoped you noticed, we tried to stay as basic as possible so EVERYONE can utilize social media to some degree.

I welcome any information you may want to add to this subject.  You can either share a simple success story you may have had using social media or even send us a question to elaborate on.

All you need do is COMMENT

 

I will see you again in 2 weeks where we will begin to cover our next Series:

Building Golf Fitness business at a Golf Club

See you soon!

.

fran rosario

At the bottom of this page you may ask Fran a question about this tip.
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Fran Rosario
   Chief Operating Officer
   Director of Business Development
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This entry is part 3 of 4 in the series Business Tips 2016
In my previous tip entitled “Using Social Media to Build Your Golf Fitness Business Part 2” we talked about Networking with and Observing others that know how to use social media to grow their Golf Fitness business. Now we will cover the value of utilizing “Follow”, “Like”, “Comment” “Share”.

1. FOLLOW – RIDE COAT TAILS !!!

For heaven’s sake, we need to put our pride in our back pockets and follow others.

As you can probably tell by now, this is THE MOST frustrating point to me. What I am about to discuss with you here is the EASIEST activity anyone can do but is SELDOM used. Why do I say seldom? Over the years we have worked with many, many (yes I said it twice!) golf fitness trainers and golf fitness business owners that just won’t do these simple tasks:

2.  “LIKE” it

When someone comes up with a good golf fitness article “LIKE” it !

And if you have liked it, COMMENT on it and let them know what you thought of the article. A very quick comment is sufficient.

3.  “SHARE” it

If the article is something you believe your market would like to read then SHARE it

Actually if it fits your type of business you should be sharing it just to let the public know what you do for a living and what makes you interested in an article such as this one.

4. NUMERO UNO…. “FOLLOW” the person or company whose article you like

One of the most key points to succeeding in social media marketing is to follow and gain followers. Most people won’t follow you until you show them that your interests are like theirs. Become a follower, share your ideas by commenting and then ask if they would also follow you.

5. SECRET WEAPON:

Well actually it’s not so secret to those in the know of utilizing social media techniques to grow their business. But for those of you who don’t have that knowledge… this is it:

CONTENT! CONTENT! CONTENT!

Since we’ve (re) started providing golf fitness educational content to our market, our prospect leads have grown almost ten-fold! On the next tip we will be showing you how to create effective content easily and within minutes. Now that will be the NEW Secret Weapon.

The next tip comes out in 2 weeks from now so stay tuned as to how YOU can provide content to help golfers in your region.    See you soon!

.

fran rosario

At the bottom of this page you may ask Fran a question about this tip.
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Fran Rosario
   Chief Operating Officer
   Director of Business Development
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Using Social Media to Build Your Golf Fitness Business Part 2

This entry is part 2 of 4 in the series Business Tips 2016
SOCIAL MEDIA IS TOO TIME CONSUMING!

Social Media is too hard for me!

I don’t know how to do social media marketing !   Just DON’T KNOW WHAT TO DO !

I can’t write so I can’t BLOG !

Yes this is what I’ve been hearing from people that won’t use social media to market their golf fitness services. So I will attempt to give you a few SIMPLIFIED IDEAS to kick start your social media marketing.

Please keep in mind that I myself, am certainly not even close to being an expert in utilizing social media as a marketing tool to get new golf fitness clients in the door (or even for non-business reasons for that matter).  That being said, I will be going on the assumption that most of you folks building your golf fitness business are in the same boat I am. However, if you are a social media expert and your business derived from social media has your golf fitness business exploding to where you need to expand to another location, then please print this article out and just go outside and start a camp fire with it then begin singing Kumbaya.

So let’s keep this “tip” simple enough that almost anyone can start using social media to promote their golf fitness business. Today, we will talk about Simple Networking and Observing others that know how to use social media to grow their business. In the next tip we will cover the value of  utilizing “Like”,  “Comment” “Follow”, “Share” and in the final Social Media tip we will be talking about a SIMPLIFIED way to create killer content for your social media marketing. IN all these upcoming tips we will be talking about doing these tasks without spending a whole lot of time on them.

  1. Network
  • I’m not good at social media but what I have become very good at was surrounding myself with people with ideas of how to make this kind of marketing work.
  • Ask questions to simplify things for yourself. Ask how you can do something on a basic level. Don’t be afraid to ask to “simplify” more than once: I have a friend that is very good at computers and can fly through things most of us just can’t understand. Where this person falters is that he is not very good at showing others how to do it. He assumes everyone else is as smart as he is and only has to be shown things once. My experience has been that most computer savvy people work and think the way this person does so you really need to ask them to slow down and keep it simple.
  1. Observe – observe what other golf fitness people are doing on facebook, twitter, LinkIn, etc.
  • If it looks like it makes sense and it fits what you are trying to do… try it
  • Now you can take a look at what general fitness people are doing out there but my experience has been that only a few things being used by fitness centers and personal trainers work in our business. The golf fitness world is quite different than the standard fitness world for many reasons:
    • Goals may differ
    • Market is different
    • Sport specific
    • Price points
    • Specialized training for the trainer

Now you have the first two “Basics to Social Media Marketing” for your golf fitness business. In two weeks you can expect the next set of important points with action ideas.

In the next few “tip of the week” postings, we will share some of the ideas we currently use to grow our golf fitness business.

fran rosario

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Fran Rosario
   Chief Operating Officer
   Director of Business Development
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Using Social Media to Build Your Golf Fitness Business

This entry is part 1 of 4 in the series Business Tips 2016
Ok, so now you’ve decided to look for ways to grow your golf fitness business and you come across the “tip of the week” that suggest you utilize social media to help your growth. There are many reasons people stay away from utilizing social media for their business:

  1. No time (too busy working)
  2. Don’t know how
  3. I’m too old for that
  4. I’m too young for that (although in today’s world, I doubt it)
  5. Can’t keep up with it (No time)
  6. Don’t know what to write or post

I just want to say that I totally understand every one of these excuses because I have experienced them all… well, all but number 4.

Let me begin with a quick story: Several years ago, I was directing a staff meeting for our company when the subject of utilizing “Email Blasting” came up. After listening to the marketing department reasons why we should utilize emails for growing our business, I decided that our market was not ready to get email blasted, that our prospects just won’t spend time opening their messages. Well only 10 months later the entire world turned to email blasting promotions. We found ourselves way behind when it came to the newest marketing techniques. Interestingly, in today’s business world I have also found that much more business is completed with prospects by communicating through emails. Just a few short years ago, we felt it was imperative to make phone calls or physical meetings to close sales. What we have found is that proper email communication can now result in sales. As a matter of fact, some prospects would rather reply to an email then to return a phone call!

After the email blasting craze, companies  then found ways to promote products and services through social media and we decided we were NOT going to watch this process go by.

Main Point:

Tip #1

If you currently use social media to grow your golf fitness business, learn more about it to become more effective and more efficient… But if you don’t use social media then you will either need to LEARN the basics fast or pay someone (even part time) to do social media marketing for you.

In the next few “tip of the week” postings, we will share some of the ideas we currently use to grow our golf fitness business.

fran

At the bottom of this page you may ask Fran a question about this tip.
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Fran Rosario
   Chief Operating Officer
   Director of Business Development
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Golf Fitness Business Tip of the Week – Back by Popular Demand!

In 2013 and 2014 we put out a series of tips for trainers and golf clubs to help them start, improve or grow their golf fitness business. The golf clubs would use the information to improve amenities for their club members and the trainers would use the information to grow their fitness revenue. It’s recently been brought to our attention that Clubs and trainers all over the country are asking for new ways to improve their golf fitness business and grow revenue.
The times have changed since we started these tips back in 2013! What worked very well then may still work some, but now adjustments had to be made to get the same level of success (or better). Therefore, throughout the 2016 business year, we will be sending you updated tips on a bi-weekly basis to help you grow your golf fitness business.
Two ways we can help each other:

1. Send me ANY questions you may want to get answers for. If we don’t have the answers, we will utilize our golf fitness relationships and resources to research the answers for you. We will then post the question along with the answer so all can benefit.
2. Send us any of your success stories utilizing any of the ideas you get from these tips, or even the ideas you come up with yourself or anywhere else.

Below, you will find some of the content we will be covering throughout the year. The information we provide will not be limited to just this list, and it will come in no particular order. We may find that a question submitted by the reading audience gives us an important subject to expound on and share with all the rest of you.
Looking forward to hearing your ideas,
Fran Rosario, Sr. V.P. Business Development and Marketing – FitGolf Performance Centers

Golf Fitness Business Building tips for 2016

Series: Using Social Media

The Need for Social Media
Which Social Media Outlets

Series: Building golf fitness at Golf Clubs

Phases of Building a Golf Club On-sit golf fitness business / Initial Research and Prospecting
Ideas for researching viability of an On-site golf fitness program
Sample Letter to a golf Professional
Creating a survey to determine viability and interest for golf fitness at a golf club
Following up on your On-site prospect cultivation
Building a Proposal for the golf fitness program at the Golf Club
Questions to ask the golf club to build your proposal

Series: Ideas for getting more golf fitness clients – Referral Systems

Building Referral Systems
Referral System Ideas #1 – Utilizing your CURRENT client base
Referral System Ideas #2 – Ask for referrals as part of your presentation (or script)
Referral System Ideas #3 – Utilizing surveys with your current clients
Referral System Ideas #4 – Networking groups
Referral System Ideas #5 – Off-Season or “Slow time” requests for referrals
Referral System Ideas #6 – Reward System

Series: Drawing in Junior Golfers

What is the Junior Golfer looking for
Creating the perfect event to draw the junior golfer
Getting Adult golfers from a junior event

* = required

Incentives for Prospects to Give Their Phone Numbers

Frequently a person will respond to your promotions without leaving their phone number. You should respond with something like this:

“Could you please leave your phone number so I can call you to set up your free golf fitness assessment?”

The key… Offer something! In this case, the offer is “your free golf fitness assessment.” Give them an incentivised reason for giving you their phone number.

Again, for ideas on how to build your golf fitness business visit my blog at: http://fitgolf.com/category/blog/franchising/marketing/

fran

At the bottom of this page you may ask Fran a question about this tip.
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Fran Rosario
   Chief Operating Officer
   Director of Business Development
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Generating Revenue Through Emailing

The best way to generate revenue through email correspondence is to get their phone number. It is personal, direct and much more time efficient. There are two directions to go while communicating through email:

1. Choose to answer all their questions by email.

2. Choose to ask them for a phone number so you can “talk through” their questions.

My recommendation is that you talk to them verbally over the phone. The reason for this is verbal communication is much easier to control than an email correspondence going back and forth. The moment you ask for a commitment toward buying your services, the success rate differs dramatically from the two options. An email correspondence can stop at any time. When you have them on the phone, the person either has to accept your offer or turn down a real-life person versus turning down a computer screen: Turning down a real-life person is much more difficult for people to do!

In the next week, a blog will be available for you to learn how to get phone numbers from people that do not include it in your emails to you.

Again, for ideas on how to build your golf fitness business visit my blog at: http://fitgolf.com/category/blog/franchising/marketing/

fran

At the bottom of this page you may ask Fran a question about this tip.
Read Our Golf Fitness Blog
Fran Rosario
   Chief Operating Officer
   Director of Business Development
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Social Media for Your Golf Fitness Business #4

In social media marketing, it is important to figure out Choosing your social media sites to use is the first step in social networking. Learning to use tools to post good quality content is the next step to engaging with others in your industry. However, one thing you do not want to do is overwhelm yourself. Use multi-tasking sites that provide social media management services, so you can use one window to control all of your social networks.

Uses of Social Media Management Sites:

  • Post to multiple sites simultaneously
  • View notifications from all of your social media sites all in one window
  • Post to specified sites of your choosing, to target certain audiences
  • Control the settings of all of your accounts
  • Visualize statistics for performances of different sites
  • Organize all of your social media accounts to avoid being overwhelmed and overloaded

*For more information on social media management, check out this week’s blog.

For more successful Golf Fitness business building tips and information, please check out my previous blog entries at ( http://fitgolf.com/category/blog/franchising/marketing/ ) , try one of the ideas on “How to Get New Golfers in Your Shop” and simply share your results in the comment box so the rest of your golf fitness peers can benefit from your experiences. Remember, the more we work together, the faster the general public will be educated, and the faster they’ll start searching you out for Golf Fitness Services. Again, for ideas on how to build your golf fitness business visit my blog at: http://fitgolf.com/category/blog/franchising/marketing/

fran

At the bottom of this page you may ask Fran a question about this tip.
Read Our Golf Fitness Blog
Fran Rosario Chief Operating Officer Director of Business DevelopmentNot a subscriber yet…?subscribe-button

Social Media for Your Golf Fitness Business #3

In social media marketing, it is important to figure out what works best for you. Always keep in mind that ways that other companies go about social media may not always be the best ways for your company as well. This is because different companies have different target markets and audiences, and therefore have different people they need to reach. Learn your market, and you will eventually learn how to optimize your social media usage. Understanding your target audience can help you gain insight into optimal posting times and frequencies for updating your sites.

 *To see more about social media optimization, check out this week’s blog!

For more successful Golf Fitness business building tips and information, please check out my previous blog entries at ( http://fitgolf.com/category/blog/franchising/marketing/ ) , try one of the ideas on “How to Get New Golfers in Your Shop” and simply share your results in the comment box so the rest of your golf fitness peers can benefit from your experiences.

Remember, the more we work together, the faster the general public will be educated, and the faster they’ll start searching you out for Golf Fitness Services.

Again, for ideas on how to build your golf fitness business visit my blog at:

http://fitgolf.com/category/blog/franchising/marketing/

 

fran

At the bottom of this page you may ask Fran a question about this tip.
Read Our Golf Fitness Blog
Fran Rosario
Chief Operating Officer
Director of Business Development
Not a subscriber yet…?subscribe-button
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