This entry is part 4 of 4 in the series Business Tips 2016

Golf fitness prospects are like prospects in any other industry: They want more information! In this case it’s about how to improve their body to improve their golf. Since your market is looking for more information, then it is up to you to be the provider of the content they have interest in. Look at it this way: If you don’t provide what they are looking for, YOUR prospects will find it somewhere else!

So how do we go about getting great content?

We will be covering the SIMPLEST ways to get content for you to use. Once you master these easy tasks you can move into advance stages of providing content of which one of them could be to “write your own”.                                                  (HINT: Section C is your “secret weapon” to providing killer content)

A. If you have a BLOG then you are on your way, buy if you have not started a blog where you can share your ideas, exercises, nutritional thoughts, etc… then you MAY want to consider starting one. Although it is nice to have a blog it is NOT MANDATORY!

  1. If you have a blog you really need to use it or it becomes a waste of your time
  2. If you do not have a blog then look for other methods to get content out to your prospects

B. Well there’s Facebook, LinkedIn, Twitter, Pinterest and other social media venues to get your message out, but how do we consistently get great content out?

  1. First thing you will need to do is follow others that provide content that fits your beliefs

a. Join Facebook or LinkedIn groups in your industry

b. Sign up to get newsletters that pertain to golf fitness

c. Follow industry leaders in the social media venues (facebook, LinkedIn, etc)

2. If you receive articles that you believe in then click on the LIKE button

C.Ways to create content for your prospects? The answer to this is that once you have set yourself in a position to RECEIVE content, you have also put yourself in position to PROVIDE content.

  1. Once you have LIKED an article or thought or paragraph, take time to “COMMENT” on that article. Reasons for commenting?

a. You want to make a comment to compliment the writer for providing good information

b. VERY IMPORTANT: Create a comment that provokes interaction and MORE comments. * If you are looking for good content, try getting multiple writers to talk about a subject, and then keep commenting on their input. What I mean by “keep commenting” is to Ask a Question to prompt the writers to answer. Utilizing this technique you are now getting others to submit content you can use.

D.  Already, you have created 2 pieces of content you can provide to your golf fitness prospects:

  1. Initial article YOU were interested in reading, and
  2. The entire conversation you provoked by commenting and asking questions

E.  If you have a Blog – More ideas about how to get others to submit content:

  1. Have your blog be about finding great blog articles that can help your readers
  2. Draw people to your blog by posting on LinkedIn, Pinterest, Facebook, etc.
  • Using short exerpts… (read more). For example, start with a very interesting statement that cuts out right before the punch line, prompting a reader to click on “read more”
  1. Invite other bloggers to contribute to your blog, giving them full credit for the article.
  2. Find articles that you really like, let your readers know what you thought of the article and then provide a link so your readers can go and read as well
  3. Share and/or re-post articles onto your facebook and LinkedIn and use the techniques you see in Section C
  4. Twitter that you just read something really good and link to your posted article in the other social media venues
  5. Link and post and link and post…. And then comment
  6. Be sure to LIKE the comments coming back to you
  7. FOLLOW each other. Create the GOLF FITNESS community – build a team

F.  If you DO NOT have a blog created – More ideas about how to get others to submit content

  1. Cut and paste good articles and post them on your social media outlets. Be sure to give credit to the writer
  2. Share great articles and make sure to provide your comment followed by a question that may stimulate interaction and more comments
  3. Share local congratulatory stories of how one of your clients have improved utilizing golf fitness
  4. Ask all your clients to “follow” you so they can receive valuable golf fitness content
  5. FOLLOW each other. Create the GOLF FITNESS community – build a team
  6. Link and post and link and post… and then comment

So this concludes our 4 parts of Utilizing Social Media to grow your golf fitness business. As we hoped you noticed, we tried to stay as basic as possible so EVERYONE can utilize social media to some degree.

I welcome any information you may want to add to this subject.  You can either share a simple success story you may have had using social media or even send us a question to elaborate on.

All you need do is COMMENT

 

I will see you again in 2 weeks where we will begin to cover our next Series:

Building Golf Fitness business at a Golf Club

See you soon!

.

fran rosario

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Fran Rosario
   Chief Operating Officer
   Director of Business Development
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This entry is part 3 of 4 in the series Business Tips 2016
In my previous tip entitled “Using Social Media to Build Your Golf Fitness Business Part 2” we talked about Networking with and Observing others that know how to use social media to grow their Golf Fitness business. Now we will cover the value of utilizing “Follow”, “Like”, “Comment” “Share”.

1. FOLLOW – RIDE COAT TAILS !!!

For heaven’s sake, we need to put our pride in our back pockets and follow others.

As you can probably tell by now, this is THE MOST frustrating point to me. What I am about to discuss with you here is the EASIEST activity anyone can do but is SELDOM used. Why do I say seldom? Over the years we have worked with many, many (yes I said it twice!) golf fitness trainers and golf fitness business owners that just won’t do these simple tasks:

2.  “LIKE” it

When someone comes up with a good golf fitness article “LIKE” it !

And if you have liked it, COMMENT on it and let them know what you thought of the article. A very quick comment is sufficient.

3.  “SHARE” it

If the article is something you believe your market would like to read then SHARE it

Actually if it fits your type of business you should be sharing it just to let the public know what you do for a living and what makes you interested in an article such as this one.

4. NUMERO UNO…. “FOLLOW” the person or company whose article you like

One of the most key points to succeeding in social media marketing is to follow and gain followers. Most people won’t follow you until you show them that your interests are like theirs. Become a follower, share your ideas by commenting and then ask if they would also follow you.

5. SECRET WEAPON:

Well actually it’s not so secret to those in the know of utilizing social media techniques to grow their business. But for those of you who don’t have that knowledge… this is it:

CONTENT! CONTENT! CONTENT!

Since we’ve (re) started providing golf fitness educational content to our market, our prospect leads have grown almost ten-fold! On the next tip we will be showing you how to create effective content easily and within minutes. Now that will be the NEW Secret Weapon.

The next tip comes out in 2 weeks from now so stay tuned as to how YOU can provide content to help golfers in your region.    See you soon!

.

fran rosario

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Fran Rosario
   Chief Operating Officer
   Director of Business Development
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This entry is part 2 of 4 in the series Business Tips 2016
SOCIAL MEDIA IS TOO TIME CONSUMING!

Social Media is too hard for me!

I don’t know how to do social media marketing !   Just DON’T KNOW WHAT TO DO !

I can’t write so I can’t BLOG !

Yes this is what I’ve been hearing from people that won’t use social media to market their golf fitness services. So I will attempt to give you a few SIMPLIFIED IDEAS to kick start your social media marketing.

Please keep in mind that I myself, am certainly not even close to being an expert in utilizing social media as a marketing tool to get new golf fitness clients in the door (or even for non-business reasons for that matter).  That being said, I will be going on the assumption that most of you folks building your golf fitness business are in the same boat I am. However, if you are a social media expert and your business derived from social media has your golf fitness business exploding to where you need to expand to another location, then please print this article out and just go outside and start a camp fire with it then begin singing Kumbaya.

So let’s keep this “tip” simple enough that almost anyone can start using social media to promote their golf fitness business. Today, we will talk about Simple Networking and Observing others that know how to use social media to grow their business. In the next tip we will cover the value of  utilizing “Like”,  “Comment” “Follow”, “Share” and in the final Social Media tip we will be talking about a SIMPLIFIED way to create killer content for your social media marketing. IN all these upcoming tips we will be talking about doing these tasks without spending a whole lot of time on them.

  1. Network
  • I’m not good at social media but what I have become very good at was surrounding myself with people with ideas of how to make this kind of marketing work.
  • Ask questions to simplify things for yourself. Ask how you can do something on a basic level. Don’t be afraid to ask to “simplify” more than once: I have a friend that is very good at computers and can fly through things most of us just can’t understand. Where this person falters is that he is not very good at showing others how to do it. He assumes everyone else is as smart as he is and only has to be shown things once. My experience has been that most computer savvy people work and think the way this person does so you really need to ask them to slow down and keep it simple.
  1. Observe – observe what other golf fitness people are doing on facebook, twitter, LinkIn, etc.
  • If it looks like it makes sense and it fits what you are trying to do… try it
  • Now you can take a look at what general fitness people are doing out there but my experience has been that only a few things being used by fitness centers and personal trainers work in our business. The golf fitness world is quite different than the standard fitness world for many reasons:
    • Goals may differ
    • Market is different
    • Sport specific
    • Price points
    • Specialized training for the trainer

Now you have the first two “Basics to Social Media Marketing” for your golf fitness business. In two weeks you can expect the next set of important points with action ideas.

In the next few “tip of the week” postings, we will share some of the ideas we currently use to grow our golf fitness business.

fran rosario

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Fran Rosario
   Chief Operating Officer
   Director of Business Development
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Using Social Media to Build Your Golf Fitness Business

This entry is part 1 of 4 in the series Business Tips 2016
Ok, so now you’ve decided to look for ways to grow your golf fitness business and you come across the “tip of the week” that suggest you utilize social media to help your growth. There are many reasons people stay away from utilizing social media for their business:

  1. No time (too busy working)
  2. Don’t know how
  3. I’m too old for that
  4. I’m too young for that (although in today’s world, I doubt it)
  5. Can’t keep up with it (No time)
  6. Don’t know what to write or post

I just want to say that I totally understand every one of these excuses because I have experienced them all… well, all but number 4.

Let me begin with a quick story: Several years ago, I was directing a staff meeting for our company when the subject of utilizing “Email Blasting” came up. After listening to the marketing department reasons why we should utilize emails for growing our business, I decided that our market was not ready to get email blasted, that our prospects just won’t spend time opening their messages. Well only 10 months later the entire world turned to email blasting promotions. We found ourselves way behind when it came to the newest marketing techniques. Interestingly, in today’s business world I have also found that much more business is completed with prospects by communicating through emails. Just a few short years ago, we felt it was imperative to make phone calls or physical meetings to close sales. What we have found is that proper email communication can now result in sales. As a matter of fact, some prospects would rather reply to an email then to return a phone call!

After the email blasting craze, companies  then found ways to promote products and services through social media and we decided we were NOT going to watch this process go by.

Main Point:

Tip #1

If you currently use social media to grow your golf fitness business, learn more about it to become more effective and more efficient… But if you don’t use social media then you will either need to LEARN the basics fast or pay someone (even part time) to do social media marketing for you.

In the next few “tip of the week” postings, we will share some of the ideas we currently use to grow our golf fitness business.

fran

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Fran Rosario
   Chief Operating Officer
   Director of Business Development
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Golf Fitness Business Tip of the Week – Back by Popular Demand!

In 2013 and 2014 we put out a series of tips for trainers and golf clubs to help them start, improve or grow their golf fitness business. The golf clubs would use the information to improve amenities for their club members and the trainers would use the information to grow their fitness revenue. It’s recently been brought to our attention that Clubs and trainers all over the country are asking for new ways to improve their golf fitness business and grow revenue.
The times have changed since we started these tips back in 2013! What worked very well then may still work some, but now adjustments had to be made to get the same level of success (or better). Therefore, throughout the 2016 business year, we will be sending you updated tips on a bi-weekly basis to help you grow your golf fitness business.
Two ways we can help each other:

1. Send me ANY questions you may want to get answers for. If we don’t have the answers, we will utilize our golf fitness relationships and resources to research the answers for you. We will then post the question along with the answer so all can benefit.
2. Send us any of your success stories utilizing any of the ideas you get from these tips, or even the ideas you come up with yourself or anywhere else.

Below, you will find some of the content we will be covering throughout the year. The information we provide will not be limited to just this list, and it will come in no particular order. We may find that a question submitted by the reading audience gives us an important subject to expound on and share with all the rest of you.
Looking forward to hearing your ideas,
Fran Rosario, Sr. V.P. Business Development and Marketing – FitGolf Performance Centers

Golf Fitness Business Building tips for 2016

Series: Using Social Media

The Need for Social Media
Which Social Media Outlets

Series: Building golf fitness at Golf Clubs

Phases of Building a Golf Club On-sit golf fitness business / Initial Research and Prospecting
Ideas for researching viability of an On-site golf fitness program
Sample Letter to a golf Professional
Creating a survey to determine viability and interest for golf fitness at a golf club
Following up on your On-site prospect cultivation
Building a Proposal for the golf fitness program at the Golf Club
Questions to ask the golf club to build your proposal

Series: Ideas for getting more golf fitness clients – Referral Systems

Building Referral Systems
Referral System Ideas #1 – Utilizing your CURRENT client base
Referral System Ideas #2 – Ask for referrals as part of your presentation (or script)
Referral System Ideas #3 – Utilizing surveys with your current clients
Referral System Ideas #4 – Networking groups
Referral System Ideas #5 – Off-Season or “Slow time” requests for referrals
Referral System Ideas #6 – Reward System

Series: Drawing in Junior Golfers

What is the Junior Golfer looking for
Creating the perfect event to draw the junior golfer
Getting Adult golfers from a junior event

* = required

What are Your Clients Saying About You?

Do you have an idea of what your clients are saying about you? If not, do you have a way to get an idea of what they say? There are multiple options to figure this out… On one hand, you could try to ask people face-to-face. This may not always be the most accurate way to determine your job performance.

Keep in mind that your clients may not always be completely truthful when giving you feedback. This is especially true when feedback is given face-to-face. There are some people who are simply too nice to be honest in person. This is why some type of survey is necessary to get the most honest, accurate responses from your clients.

Here’s an example of a survey that we give our clients to get an idea of what they are saying about us:

QUALITY ASSURANCE CHECK

Patient Name: __________________________ Date: _______________

Please answer the following questions fully. This will help us to be sure you are achieving your treatment goals and that we are able to help you as much as possible.

1. What was the major problem you came here to resolve? Have you
resolved it?

2. How would you describe the improvement in your bodily performance from when you first came into the studio until now?

3. With regard to the long-term, what is it that you still hope to accomplish
in your program with us?

4. Have you had difficulties scheduling, billing, etc.? If
yes, please describe.

5. Were you personally well cared for, or were you ever neglected, etc.?

6. Do you better understand your physical condition as well as your strengths and weaknesses?

7. Do you feel good enough about your experience with us that you would
return in the future yourself and/or refer a friend or relative?

8. Do you know anyone currently who could benefit from seeing us?
Thank you. Please return this to the Front Office Receptionist.

But don’t be fooled by the fact that not every feedback is truthful– Any negative feedback given is probably honest. Whether it is received face-to-face or through a survey, this is where you need to be honest with yourself and reanalyze your methods as a businessperson

Should you have any questions or comments, I am available any time. Call me at the (800-473-6211) office or email me at [email protected].

fran

At the bottom of this page you may ask Fran a question about this tip.
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Fran Rosario
Chief Operating Officer
Director of Business Development
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Generating Revenue Through Emailing

In this week’s Tip of the Week, I talked about why it is so important to get the phone numbers of prospects you are communicating with through email. I am often asked how I go about getting the phone numbers. The answer is pretty simple, you reply and ask them for it!

Here’s an example of how to reply to a prospect’s email:

“Hello Prospect: Could you please forward your phone number so we can talk through all the questions you have?”

If they do not respond back, send a second one:

Hello Prospect: I just wanted to make sure you’ve received this last email that I sent you on (day of the week).”

If they do not respond to the second email, they were probably not an interested prospect to begin with.

However, you can also be more specific with your intentions to get the phone number, in order to engage the prospect’s interest more. Here’s an example of a prospect I had to be more intentional with, when asking for his phone number.

 “Hello Prospect:

Just wanted to respond to your request to schedule your assessment. Could you please forward me your phone number and/or call me at 610-940-3835?

Looking forward to meeting you,

Fran Rosario”

Notice the points where I wrote with a very specific tone: In the first sentence, I made sure to remind the prospect that this is something he wanted. In the second sentence I wrote somewhat presumptuously, strongly encouraging the prospect to give me his phone number and/or call me in order to make what he wanted happen.

 In some cases, you will get the number, but not be able to reach the person. People often ask me what to do at this point… Keep in mind, persistence is key! When this happens, I usually send something like this:

 “Hello Prospect:

I just tried calling you and left a voice mail message for you. To schedule your free technology assessment that you requested through our promotion, or for more information about this assessment, you may call our office at 610-940-3835 at your earliest convenience and ask for Fran. Due to the high interest of this technology assessment the earliest appointments available are now in mid August. It would probably be best if you can call soon so you can book your appointment time before the end of August.

Please let me know either way as soon as you can!

Thanks and looking forward to meeting you soon,

Fran Rosario”

For the most part, there are usually ways to continue encouraging your prospect to call you. Even when they do not respond, encourage them to do so quickly (as you can see in the timely incentive in the example above). Getting these phone numbers dramatically increase your chance of generating revenue from prospects, by opening a line of communication that is more direct and more streamlined. The bottom line is, you need to move the conversation from an email correspondence to a phone conversation as soon as possible, to minimize time and effort spent on each prospect.

Should you have any questions or comments, I am available any time. Call me at the (800-473-6211) office or email me at [email protected].

fran

At the bottom of this page you may ask Fran a question about this tip.
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Fran Rosario
Chief Operating Officer
Director of Business Development
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How to Utilize Social Media in Golf Fitness Marketing (Part IV)

Hello Everyone!The past few weeks I have explained how we utilize social media in our golf fitness business’ marketing strategy. This week we will continue our discussion of social media in a third and final part. After talking about social media’s purpose, content and tools, I know how overwhelming the world of social networking can be– So that is what I am going to talk about this week. I will explain some ways we manage multiple sites at once, and how we can do all of this multitasking without being overwhelmed!

There are some sites out there that help you manage multiple social media accounts at once– We call these social media management sites. Here are just a few examples:

  • Hootsuite
  • SocialBro
  • SproutSocial
  • Social Flow
  • Buffer
  • Crowdbooster
  • Klout

What these sites do:

  • Give you a platform to organize and visualize all of your social media sites on one screen.
  • Allow you to post to multiple sites at once with one click, or individual sites.
  • Provide a place to see all of your notifications in one window.

Some basic rules to keep in mind:

  • Do not abuse the power to post on all of your sites at once! As tempting as it may be, you do have different audiences on different social media sites and different ways of interacting on them. This can be a problem for multiple reasons:
    • Ex. 1: Facebook and LinkedIn are two very different sites. Your facebook site is more prone to reach a network of golfers and clients, while your LinkedIn account may be more geared towards connecting with other businesses in the golf industry. Sending one uniform post to both sites may not be applicable to both audiences.
    • Ex. 2: Sites like Twitter and Google+ use different social media tools. Devices like the hashtag will only work with sites that use hashtags, while sites like Google+ may use different tools, like the “plus” sign (+). Point being, if you post on all of your sites at once with the phrase +fallingforgolf, the link will only function properly on Google+, while it will look like a typo anywhere else.
  • Keep it simple! Make sure you can handle any social networking you try to do. It is important to not try to multitask on too many of these– Quality is better than quantity.
Should you have any questions or comments, I am available any time. Call me at the (800-473-6211) office or email me at [email protected].

fran

At the bottom of this page you may ask Fran a question about this tip.
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Fran Rosario
Chief Operating Officer
Director of Business Development
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How to Utilize Social Media in Golf Fitness Marketing (Part III)

Hi Everyone!

 

This week we will continue our exploration into the social media world. I will explain more ways to integrate social media in your golf fitness business and more tricks to optimizing your social networking marketing strategies. By now you may still be wondering how often you should post, what you should post and how to integrate other marketing channels into your social networking, and that is what I will talk about this week.

One of the main questions most people have when facing the challenges of social media marketing is of how many times to post and what times to post. Both of these differ vastly between markets, and the solution is never universal. However, there are ways you can tell what works best for you:

  • Test post frequency: Getting a “like” or a “+1” is more than just a symbol of affirmation–These actions from your audience can serve as a useful data entry. By observing the amount of “likes” you get on your posts, you can test and analyze what your optimal posting frequency is.
  • Figuring out ideal posting times: This works similar to testing post frequency, whereas you can gather data from taking note of “likes.” However, there are also ways in which you can see how many people view your posts. For example, Facebook has a counter at the bottom of every post that shows how many people “saw” it, and that is a useful way to determine your optimal posting times.

One thing to keep in mind about the social media world is that it is all connected. Social media’s connectivity allows people to do much more than meets the eye, as it is increasingly useful to integrate other forms of marketing into social media. One great tool for this is Google Authorship, as it allows you to:

  • Link a Google+ profile to any blogs or website that you and your golf fitness business are active on. This personalizes these sites so there is a “face to the name” when people search for you on search engines. To get a more accurate picture of this, try searching Google for something like “how to choose the right driver” (or something along those lines). Most likely, you will see articles or blogs in the results with someone’s picture indicating authorship.
  • Give your audience a more personal connection with you, reminding them that there is a real person writing your posts or blogs.
  • Connect any material you have written to a social media account, drawing your audience to you or your company’s social media sites.

In the next blog, I will talk more about how to manage your social networking sites so they do not become overwhelming!

Bonus #1: FREE entry into a drawing to win a seating in our upcoming 2-day course entitled “How to Get New Golf Fitness Clients in the Door” on March 29th and 30th. This is a $695 value, is TPI approved AND qualifies for twelve (12) TPI Continuing certification credits.Bonus #2: An EXTRA FREE entry into drawing described above. All you need to do is contribute to these tips by asking Fran a question about how to help your golf fitness business grow, or by contributing success stories of your golf fitness business growth.Drawing for this FREE seating into the course “How to Get New Golf Fitness Clients in the door” will be held by end of business day on March 4th, 2014.

fran

At the bottom of this page you may ask Fran a question about this tip.
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Fran Rosario
Chief Operating Officer
Director of Business Development
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How to Utilize Social Media in Golf Fitness Marketing (Part I)

Hello again:In this installment I want to share with you some practical ways of implementing social media into the marketing of your business. Below you will see some ways to use social media sites as well as some simple concepts that we follow to improve our effectiveness.What is social media?

  • Social Media is an opportunity to grow your brand by creating lasting conversations around your brand or industry
  • Three major sites everyone initially thinks about:

○Facebook

○Twitter

○LinkedIn

Important Concepts for Using Social Media

  • GOLDEN RULE: IF YOU HAVE IT, USE IT ! Current culture is so connected that it is EXPECTED that social media is used and updated frequently.
  • HOWEVER… Consistency > Frequency. We find that when we focus on keeping our posts consistent (day to day or week to week), our social media usage is more effective in keeping our name in the public eye. If we were to post excessively one week and not again for another month, our consistency would be weakened, and we would only reach those who saw our posts for one specific week.
  • Content should always be well thought-out with great quality – Whatever we post, we always try to keep a high-quality standard. Photos should not be pixelated, while comments should always be kept appropriate and engaging. It is acceptable to discuss topics outside our specific FitGolf brand, but we always avoid controversial issues, and we try to keep it relatable to the golf fitness industry.
  • Do NOT over-post. Without contradicting my first point, I want to emphasize the importance of keeping it simple. Since our clientele is predominantly in the professional world, we want to give them information without wasting their time. Frankly, over-posting can be annoying! There should be a purpose to a post: To engage, promote, etc. Do not overdo it. This is especially true for more professional social media sites such as LinkedIn.

Next week I’ll explain how we actually use certain tools within social media sites to engage in discussion around golf fitness and specifically our FitGolf brand.

Bonus #1: FREE entry into a drawing to win a seating in our upcoming 2-day course entitled “How to Get New Golf Fitness Clients in the Door” on March 29th and 30th. This is a $695 value, is TPI approved AND qualifies for twelve (12) TPI Continuing certification credits.Bonus #2: An EXTRA FREE entry into drawing described above. All you need to do is contribute to these tips by asking Fran a question about how to help your golf fitness business grow, or by contributing success stories of your golf fitness business growth.Drawing for this FREE seating into the course “How to Get New Golf Fitness Clients in the door” will be held by end of business day on March 4th, 2014.

fran

At the bottom of this page you may ask Fran a question about this tip.
Read Our Golf Fitness Blog
Fran Rosario
Chief Operating Officer
Director of Business Development
Not a subscriber yet…?subscribe-button
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