Do you have an idea of what your clients are saying about you? If not, do you have a way to get an idea of what they say? There are multiple options to figure this out… On one hand, you could try to ask people face-to-face. This may not always be the most accurate way to determine your job performance.

Keep in mind that your clients may not always be completely truthful when giving you feedback. This is especially true when feedback is given face-to-face. There are some people who are simply too nice to be honest in person. This is why some type of survey is necessary to get the most honest, accurate responses from your clients.

Here’s an example of a survey that we give our clients to get an idea of what they are saying about us:

QUALITY ASSURANCE CHECK

Patient Name: __________________________ Date: _______________

Please answer the following questions fully. This will help us to be sure you are achieving your treatment goals and that we are able to help you as much as possible.

1. What was the major problem you came here to resolve? Have you
resolved it?

2. How would you describe the improvement in your bodily performance from when you first came into the studio until now?

3. With regard to the long-term, what is it that you still hope to accomplish
in your program with us?

4. Have you had difficulties scheduling, billing, etc.? If
yes, please describe.

5. Were you personally well cared for, or were you ever neglected, etc.?

6. Do you better understand your physical condition as well as your strengths and weaknesses?

7. Do you feel good enough about your experience with us that you would
return in the future yourself and/or refer a friend or relative?

8. Do you know anyone currently who could benefit from seeing us?
Thank you. Please return this to the Front Office Receptionist.

But don’t be fooled by the fact that not every feedback is truthful– Any negative feedback given is probably honest. Whether it is received face-to-face or through a survey, this is where you need to be honest with yourself and reanalyze your methods as a businessperson

Should you have any questions or comments, I am available any time. Call me at the (800-473-6211) office or email me at [email protected].

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Fran Rosario
Chief Operating Officer
Director of Business Development
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Last week we talked about the importance of having a “Call to Action” in every promotional piece you put out. The reason for this is to add new prospects’ emails to your current database. Increasing your email database increases your chances of getting responses from your promotional pieces. What this then means is that your “Call to Action” should be designed to give your prospect INTEREST in submitting their email address to you. This could be done by way of offering freebies such as information, service consultations, etc.

For ideas of what types of promotions to use visit my blog at:

http://fitgolf.com/category/blog/franchising/marketing/

Bonus: Win a FREE half hour personal consultation to learn other follow-up techniques and ideas for your golf fitness business!

Any subscriber of these tips qualify. All you need to do is contribute to these tips by asking Fran a question about how to help your golf fitness business grow, or by contributing success stories of your golf fitness business growth. Every contributor’s name for each month will be entered into a monthly drawing. Every month, three (3) contributors will be picked out of a hat to win the FREE consultation. So let’s all join in and help this industry grow by helping each other… and good luck in the drawing!

fran

At the bottom of this page you may ask Fran a question about this tip.
Read Our Golf Fitness Blog

Fran Rosario
Chief Operating Officer
Director of Business Development

Not a subscriber yet…?subscribe-button

How do you approach your market? What do you say to them? More importantly, what is it you would like to accomplish with your communications to your prospects? How about you invite them to something! Maybe to a visit to your location… maybe a quick assessment … maybe to a free session, or maybe even to dinner (or whatever)!

As I speak with folks in this golf fitness industry from all over the world, I find that most of the questions asked are the ones pertaining to promoting a person’s business or “expertise”. The first question I have for them is “How do you talk to your market”? “How do you promote to them and what do you ask of them”?

Answers received:

  1. Web site
  2. Magazine ads
  3. Emails
  4. Talking with people

Before you ever send out a promotion or have a conversation with anyone that falls into the category of “your prospect”, you will need to establish the goal as to how you would want your promotion or conversation to go. Determine what it is you would like to accomplish, and then create your promotion or conversation so it can accomplish that goal.

Do you want your prospects to see your logo? Do you want them to notice your name? Would you like them to see your website?

Many Golf fitness business owners will state that they just want to get their name out…  I really do understand the intention: You want your prospect to see your name and then NEVER forget it, right? That process can be extremely costly. By this I mean that you will have to do many promotions which in turn will cost a lot of money and give you very few results, if any. As for the time involved… hours of work structuring a promotional piece that MIGHT pull an interested prospect. The only way prospects will remember your name is if you’ve already spent the time and money to create the household name like Coca-Cola or Sears or McDonalds. But don’t fret! There is another way you can succeed in the promotion arena: You will need to change your train of thought from needing them to know you, TO having them actually WANT your service. Once you provide any type of outcome for them THEY WILL KNOW YOU!… And spread the word.

The only way to do this is to CALL your prospect to some type of ACTION:

Have your promotion talk about something they can start to get to know you with such as a FREE assessment, or consultation. Make sure this offering is something your market would actually like to have…. Then the final step is to TELL your prospect to CALL, or to GO to your website – and you might even want them to call you NOW!

The point is to INVITE them to DO something! Your chances of a person calling you increase dramatically if you invite them into an action. If you invite them to your website, you’ll need to have a “Call to Action” on your homepage as well. Try something like: “Click Here” for your FREE article on “How Hip Restrictions Affect the Golf Swing”.

Bonus:  Win a FREE half hour personal consultation for your golf fitness business!

Any subscriber of these tips qualify. All you need to do is contribute to these tips by asking Fran a question about how to help your golf fitness business grow, or by contributing success stories of your golf fitness business growth. Every contributor’s name for each month will be entered into a monthly drawing. Every month, three (3) contributors will be picked out of a hat to win the FREE consultation. So let’s all join in and help this industry grow by helping each other… and good luck in the drawing!

Talk to you soon.

Remember: JUST DO IT!

Until Next Time,

Fran Rosario

Fran Rosario

 

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