Last week we talked about the importance of having a “Call to Action” in every promotional piece you put out. The reason for this is to add new prospects’ emails to your current database. Increasing your email database increases your chances of getting responses from your promotional pieces. What this then means is that your “Call to Action” should be designed to give your prospect INTEREST in submitting their email address to you. This could be done by way of offering freebies such as information, service consultations, etc.
For ideas of what types of promotions to use visit my blog at: